This is me in a place to listen to a marketing expert.Whether the precision to be verified, however, nike shoes have 2/3 is manufactured in China, this is not false.Chinese products in overseas, and the manufacturing cost, profits, this is an indisputable fact.Always want to give some specific examples, today suddenly see a blog, the image is very specific, reprint as follows:
In Europe the shopping malls, supermarkets, often can see Chinese manufactured goods, and the price does not poor.And domestic price rises, it was almost profiteering.Unfortunately, the profits are falling down his hands, goods made in China and the edge of enterprises.Busy day, just as for the dowry.
European supermarkets sell disposable lighter, many were imported from china.Look from the exterior, quality than the domestic one piece a little better, but still not much difference in grade.If large quantities from domestic procurement, estimated at most only a few cents yuan.Break the big if they buy a willing to pay one yuan, equivalent to the euro has a hair more.But such a lighter, a European market but not unusual to sell the euro 1.35-1.5.A little lighter, there were ten times of sudden huge profits, horrifying.
But if this and candles in the church than, it is pale into insignificance by comparison.
Europe has many churches, church members and visitors in activity or visit is free.But if you want to in church point a candle, make a wish, you must pay.Of course, this local charges may not say so, like some of the domestic temples like approach, known as the “voluntary donation”.The difference is in the home, the temple to point a good light, no point of economic strength is not dare extravagant hopes, to the hundreds or even thousands of, thousands of.While in Europe the church light a votive candle, as long as seven euros, than to buy a bottle of mineral water is also cheaper.But is this looks very cheap little candles, more profits characteristics.Reportedly, this small candle is Tianjin imported from china.Oil quality is quite good, the candles were burning period does not take a black smoke, church little number candle without having to worry about the internal facilities have been smoked bad.This quality is quite good for a small candle from China, purchase price only five or six cents yuan, equivalent to seven per cent euro.But the church “sell” is 0.7 euro, profit is high up to 10000%.
A superb collection of beautiful things of some Christmas commodity, many are also made in china.Like a dozen centimeters high small dolls, generally three to four euros.According to insiders, such small commodities imported from China is also only a few money, profit is frighteningly high.
In Europe more Chinese goods, should be regarded as the clothing.China apparel in Europe is very popular, especially in some cheap clothing, quality and cheap, old people are very identity.Of course, these goods are made in China, but the brand but are not a part of China, but registered in other countries of the foreign brand.These against foreign labels Chinese clothes, and domestic compared to the price is not cheap.As a common thin Mianfu, also seventy or eighty euro.This price, for a monthly income of two thousand or three thousand euros for the Europeans, it was quite affordable.But it makes the Europeans felt surprisingly cheap Chinese clothing, can still earn profits.Such as seventy or eighty Euro Mianfu, they buy from China and estimate only pay seventy or eighty yuan.
But in turn, foreign brands in Europe and in China the difference is huge.Like a pair of ECCO shoes, Europe only sell 99 euros, equivalent to less than RMB nine hundred yuan, and to domestic wants to sell more than 2000 pieces, more than doubled.Inside and outside, are suitable for foreigners.
The above hearsay, flying, may not be accurate.When the right wine words, fun.
This blog is very specific and very vivid.According to my experience in Europe and other continents, write above is true.
If we need a theory to explain this phenomenon, I personally prefer to recommend Lang Xianping’s famous 6+1 theory.The 6 refers to: product design, raw materials procurement, storage and transportation, order processing, wholesale, retail wait for link terminal, 1 refers to the “production” this link.In the commodity production and circulation of seven industrial chain, enterprises in the west is more control of the former six return on investment efficiency high link, Chinese enterprises are in the bottom of the “manufacturing” link.This process consumes resources maximum profits, but it is the smallest.
This blog also mentions a candle, happened to see yesterday, a Qingdao candle manufacturing enterprises to Premier Wen’s report says proudly, their market share has the world’s second candles.But I think, their profit is the world’s first few?The competition scale of production, production equipment, the number of employees and other tangible capital, even the competition of market share, simply is not enough.Profit is the hard truth.Profits from the 6, not 1
Think of here, I have two.First, if our enterprises went to Europe to develop 6 of those parts of a little bit difficult words, so, the same people, the same environment, the same resource, the same products, foreign enterprises in China the 6 get along well with, do our Chinese enterprises cannot oneself?
Second, with 1 to 6 oriented oriented or, in other words, to manufacture oriented or marketing oriented, it is profit and development key.
But electronic commerce except in 1 where there were actually make no effort in 6, each link is much can be accomplished.